New Balance

My Story Matters

Role: Associate Producer

For this Black History Month campaign, titled My Story Matters, we were tasked with producing a dynamic two-city commercial set against the vibrant backdrops of Malibu, California, and Miami, Florida. The concept, centered around “time,” explores the gradient of a day as a metaphor for growth, perseverance, and the passage of history.

At the heart of this story are Grand Slam Champion Coco Gauff and cultural icon Jaden Smith—two boundary-breaking individuals whose journeys epitomize resilience and passion.